FarMart App
I've designed FarMart's Android app since its launch in 2022, as it grew from a community for agri-input retailers into a trade app for agri-output traders.
- Role
- Product Designer
- Timeline
- 2022 – Present
- Platform
- Android
Tools
- Figma
Impact
1L+
Downloads on Google Play
4.1★
Average rating, from 2.85K reviews
4 in 10
Monthly active users open rake discovery
From retailers to traders
I joined FarMart in 2022 as the design hire for this app, and I've owned its design since. What the app is for has changed a lot in that time.
2022
A community for retailers
Built for agri-input shop owners, with community, SMS marketing and fertiliser rake discovery.
Late 2023
A design team
I started hiring and mentoring designers, who shipped features under my review.
Today
A trade app for traders
Agri-output traders run most of their trade with FarMart from the app.
The first bet was to build a community of input retailers, then help them buy output from the same farmers and sell it to FarMart. Over time FarMart dropped that path, and the app now serves agri-output traders directly.
What shaped the design
Literacy
The UI has to stay readable in Hindi, on low-end Android, and quick to scan in a busy shop or mandi.
Messy ops and paperwork
Documentation in commodity trade is often incomplete, so traders need a path that still works and that ops and finance can trust.
What the app does today
A trader can handle most of a deal with FarMart from their phone, and find new buyers near them while they do it.
- Buyer prices
- Place a lead
- Orders with FarMart
- Order tracking
- GST summary and debit notes
- Truck tracking
- Self KYC
- Community news
- FarMart AI
Home
Every tool is one tap from the home screen, with the trader's location and local weather at the top.
Trade and community
Traders check buyer prices by crop, and follow FarMart's channels for rake, mandi and farming news.
FarMart AI
A voice assistant for traders who would rather speak than type, for prices, truck tracking, documents and rake details.
Sign in and help
Sign-in takes only a phone number, with today's wheat price shown up front. The help centre is organised by the same tools as the home screen.
How I've worked on it
In 2022 I designed everything that shipped, from onboarding and the visual language to the Hindi launch campaign on the cover. From late 2023 I built a small team of at most three designers, who also worked on other FarMart products, so usually one was active on the app at a time. Jai and Simran grew into that work under my direction.
I still design the hardest parts myself: pricing, orders, finance, and anything central to how a trader closes a deal. Two features have their own write-ups: Rake Discovery 1.0 and Rake 2.0.