Overview
FarMart Pantry is a new consumer vertical FarMart started building in 2025: our own consumer brand for daily staples Indian households buy all the time, like rice, atta, dal, and other commodities around that.
When the business launched, it went into modern trade stores, general trade shops, and quick commerce. We needed a marketing website that could go live quickly and make it clear what the brand stands for. I designed and developed that website myself using Framer, a no-code tool.
What this website is (and is not)
This is a marketing and positioning website, not a Shopify store or any online shop where you can place an order.
The site exists to:
- Introduce FarMart Pantry as a real consumer brand
- Explain what we sell and why the brand exists
- Point people toward the channels where they can actually buy: modern trade, general trade, and quick commerce
There is no cart and no checkout on farmartpantry.com. Buying happens outside the site, through retail and quick commerce partners.
How I made the website
The goal at launch was speed: get a credible website live fast enough to show the brand in public while the business was already going into stores and quick commerce.
I used Framer, a no-code tool, to design and develop the website end to end: structure, layout, and publish. No other designer was on this project.
Outcomes
- A live marketing site for FarMart Pantry at farmartpantry.com.
- A clear public story for a 2025 consumer staples brand sold through modern trade, general trade, and quick commerce.
- Launch coverage in The Hindu BusinessLine.