Overview
Eat Truly Safe is a premium consumer brand launched by FarMart in 2026. It sits in the staples space: rice, atta, dals, dry fruits, seeds, and related everyday commodities.
Selling happens through modern trade, quick commerce, and e-commerce marketplaces like Amazon and Flipkart. The website is a marketing website only. People do not order on eattrulysafe.com.
What I did here
This was not an end-to-end design project for me.
Abhishek from the marketing team came up with the concept and design, and he built the website in Framer, a no-code tool. I supported him through that: how to work in Framer, how to handle the trickier parts of the site, and basics around SEO and other web needs so it could go live cleanly.
In short: Abhishek owned the concept, design, and website. I helped him ship it on Framer and on the web side.
Outcomes
- FarMart launched Eat Truly Safe with a live marketing website at eattrulysafe.com.
- The brand now has a clear public home for its premium staples range, while sales continue through modern trade, quick commerce, and e-commerce.