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FarMart Website cover

FarMart Website

Product Design & Web Development · 2023–continuing

Company

FarMart

Year

2023–continuing

Type

Website

FarMart’s corporate website. Designed and built end to end, including the 2026 move from Framer to Next.js, SEO, GEO, and inbound leads.

Visit farmart.co →

Overview

farmart.co is FarMart’s corporate website. It is the public face of the company for anyone outside FarMart who wants to understand what we do, what we stand for, and how to get in touch.

That “anyone” is broad on purpose. The site has to work for:

  • Potential investors
  • Potential candidates and future employees
  • Suppliers and buyers
  • Anyone else who is simply curious about FarMart

It is also where a lot of our inbound leads start. People discover the company, read the story, and raise a query from the site.

I did not start this website from a blank page. The first version existed before I joined. Over the years I moved it twice, each time because the company needed more from farmart.co than the last setup could give us. Migrating it to a coded Next.js site end to end has been one of the biggest projects I have taken on in 2026.

How the website evolved

  • 2021, before I joined: The founder put the first FarMart website on Wix.
  • 2023: I moved the site off Wix and onto Framer. I designed it end to end, developed it in Framer (a no-code tool), and handled the core web work around it: SEO, responsive behaviour across devices, and the usual practices you need for a real corporate site.
  • 2026: As content grew and we needed to ship updates faster, Framer stopped being enough. We migrated to a full coded website on Next.js.

The 2026 migration

This was the main chapter of the project.

Why we moved. The Framer site had gotten us far, but the company needed a website we could scale: more content, faster shipping, and tighter control over performance, SEO, GEO, analytics, and the lead experience. A coded site gave us that room.

What I owned. With help from AI, I designed and developed the new site and moved FarMart off Framer onto Next.js. End to end here meant the full path, not only the UI:

  • Designing and building the pages
  • Development and deployment
  • Day-to-day issues and fixes after launch
  • Analytics integration
  • SEO, GEO, and technical web practices across devices
  • Keeping the site healthy as content and campaigns kept changing

What the new site has to do. farmart.co still has to explain FarMart clearly to outsiders. At the same time, it has to catch inbound interest and not drop it. When someone lands on the site, including people who find FarMart through AI chats, fills a lead form, and waits for a response, I own that path: the form, the routing to the right department, and making sure the query can get resolved quickly.

Right now that inbound flow matters a lot. We get leads from the buyer side and the supplier side through the corporate site, alongside interest from people exploring FarMart as a place to invest in or join.

Campaign landing pages

We also run campaigns on WhatsApp. For those, I work on landing pages that often focus on a specific geography and sometimes a specific language, so the message matches the people we are reaching in that campaign.

Those pages sit on the same website stack. They are not a separate side project. They are part of how farmart.co supports growth beyond the main corporate pages.

Web development practices

A hiring manager should be able to tell from this work that I care about how the website is built, not only how it looks. On the Next.js site I follow core web practices around:

  • Page load: Keeping pages fast enough that people stick around and forms stay usable.
  • Images: Optimising images so they do not drag performance down.
  • Devices: Making sure the experience holds up across phones, tablets, and desktops.
  • SEO: Structuring content and technical setup so search engines can find and understand FarMart.
  • GEO (generative engine optimisation / AI SEO): Making the site readable and useful for AI systems too, so FarMart can show up when people ask tools like ChatGPT or Perplexity about us.

Outcomes since moving to Next.js

Since the 2026 migration from Framer to Next.js, the numbers and the feel of the site have both moved in the right direction:

  • Organic reach has increased.
  • Organic inbound leads have improved.
  • The overall website experience has improved.
  • We have started appearing in AI chats, which means users also reach us from tools like ChatGPT, Perplexity, and similar products.
  • The site now sees around XX thousand users every month.

On top of that, farmart.co still does its corporate job: explain FarMart to investors, candidates, suppliers, buyers, and anyone curious, while keeping inbound leads moving to the right team.